Art Directing Tip: “Uncover the past to find out the present”

I met up with a friend on Friday who told me I don’t blog enough. I told him I don’t physically have time to do more than what I’m doing.

So anyway, he’s convinced me to blog more frequently and make my blogs shorter (except for my Thursday featured posts). He’s also given me a challenge to blog daily. The challenge is suppose to help me get into the habit of producing lost of content and to produce it at ‘speed’ – So I’m going to give it a shot!

Art Directing Tip #1: “Uncover the past to find out the present”

I often get asked how do I uncover and design a couple’s love story. Well this may shock you but very often I will ask about the couples past relationships – yes … I probe and ask about the ex’s!

It’s true! I will ask about the ex’s, the first love, why they broke up etc-. I don’t ask every couple but if I feel the urge (intuition will nudge me) I will ask these questions. Not because I’m trying to be nosey, but because love hurts. And when I understand their pain (what they’ve been through in the past) it will give me a better understanding of their joy (where they are right now).

So when we do actually capture their love on camera, it’s multi-dimensional. I understand both their pain and their love. I feel like I know them so well and I know how far I can push them on the day of the shoot.

So if you really want to design a couple’s love story for an engagement shoot, ask about their past relationships and you’ll see why the two are perfect for one another. Strange but true! And it will make you fall in love with your couples even more!

ps. If you’re going to try this, make sure you’re holding the right space and intention for them to share their personal details. If you’re not sure what that means, email me – it’s a bit tricky to explain through the written word.

pps. I love this photo of Demi Moore from Indecent Proposal – she went through a lot of pain before returning to the one she loved.

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